Knauf Insulation

Big Picture was engaged to help Knauf Insulation enter the Australian marketplace. Knauf are a major international manufacturer and distributor of building insulation created from recycled glass bottles.

Partnering with Knauf, our job was to present their message to Australians simply and clearly in an Australian voice. Our team of producers, creative writers, art directors and designers produced Knauf’s Australian marketing materials within a streamlined time frame. Materials produced include overall creative concept development, Brochures, Price Lists, POS Banners, Advertising, Promotional Items, as well as DVD production, Video on Demand as well as TV Branded Content, International client liaison and supplier collaboration is an ongoing feature of this project.

Knauf Insulation entered the Australian market in 2009 and is now estimated to have greater than 15% of the Australian market, and has also recently expanded into New Zealand.

Knauf is positioned to be a top-3 player in the Australian insulation market.The work can be viewed at www.knaufinsulation.com.au

Big Picture Inc provides the following services to Knauf Insulation:

•  Communication Strategy
•  Product Guide, Brochures
•  Packaging Design
•  Design and production of Marketing and Sales Collateral
•  Point of Sale
•  Signage, Posters and Banners
•  Promotional Materials
•  Online Strategy
•  Website Design and Development
•  Email Newsletters
•  Advertising
•  Video Production, You Tube Channel
•  PR and Event Strategy
•  Television Branded Content